2011 – 2020: On the way to tomorrow

Ronda developed and brought to market over 30 watch movements – almost all of them highly complex – between 2000 and 2010. So what can watch manufacturers look forward to next? With its new Startech 3500 series, the company launched a further line of movements with stopwatch functions in spring 2011. At 23.90 x 25.60 mm, these are the smallest chronographs to date in the product range. 

Apart from their size, the new layouts with counters at the 6-12 or the 6-9-12 positions offer customers particularly attractive opportunities to develop new looks when designing their future watch collections.

2013 sees the market launch of Ronda xtratech as a new product line. The Z60 is the first-ever Ronda 13¼‘‘‘ size calibre with chronograph function. With the xtratech the name says it all: a Swiss Made movement offering everything a chronograph needs. Not a feature more and not a feature less. In fact, the ideal product for watches in the fashion range, where demand runs high for useful functions at attractive prices.

As demand for mechanical watch movements continued to decline sharply, the company discontinued its production at the end of the 80s. After Ronda had strongly developed itself in various technologies and established a broad industrial basis, management decided to go back into the mechanical segment at the end of 2011. The 11½''' sized R150 caliber was introduced at “Baselworld 2016”, an in-house construction with three hands and date.

After 71 successful years in a challenging market, Ronda continues to look ahead and wants to secure its successful positioning as an independent family business for the future. In November 2017, Fabien Schirmer took over as the new CEO and continues to focus on customer proximity. The third generation at Ronda shall also be a good and reliable partner for watch manufacturers.