1991 – 2000: Global expansion

Ronda steadily expanded its range of basic products in the course of the 1990s. In addition to a number of specialist items such as particularly small movements and those powered with lithium batteries (which run for over ten years), Ronda also launched the Powertech line of over a dozen movement products offering a wide range of functions.

Ronda was able to celebrate the 50th anniversary of its foundation in 1996 with a worldwide workforce of 1,000 personnel. The same year also saw the company become the first watch movement manufacturer in Europe to earn ISO 9001 certification. Today, compliance with these globally-recognized norms for a quality management system is to some extent a given for any company active in international markets.

Throughout the 1990s, Ronda made steady progress in penetrating the world’s markets with its Swiss Made and Swiss Parts movements. As well as expanding its capacities in Switzerland, the company also opened a substantially bigger manufacturing facility extending to some 9,000 square metres in Bangkok in 1998. The group’s Thai-based workforce grew to over 1,000 employees over the following years.